MOONLIGHT RESEARCH

I'm not one for mission statements, so I'll just say what I think I can offer you that few others can, and that's a combination of fascination with how surveys are done, and how they might be done better - mainly learned from attending (and giving papers at) over 20 ESOMAR, AAPOR, WAPOR and MRS conferences, plus dozens of evening lectures and day courses - and practical experience of actually doing surveys for nearly 40 years... There are all sorts of things that sound very good when you hear about them in the abstract, but that will never work in practice for a whole variety of reasons, many to do with neither interviewers nor respondents being robots... Speaking of which, I spent three months interviewing people face to face when I first started in research, and have carried on interviewing in small amounts ever since, so I really do know what life is like for interviewers. You can avoid a lot of basic survey errors that way

Primary location: United Kingdom