MEDIASET ESPAÑA

The Mediaset Group produces and broadcasts audio-visual content on different platforms (television and internet) to commercially exploit them through Publiespaña, Publimedia Gestión and the Commercial area, in charge of the sale of rights, licenses and derivative products... The commercial exploitation of Mediaset España's media advertising space has once again placed the company as a leader in advertising investment in the national media sector with a market share of 43.3% in 2016 according to Infoadex. This position has once again been accompanied by the leadership in levels of ad recall and notoriety of its client's campaigns, thus confirming the success of the strategy developed by Publiespaña in recent years... In addition, the Mediaset Group produces cinema and operates in the field of audio-visual news agencies. Telecinco Cinema, a cinematographic affiliated company of Mediaset España, has produced world-class films, making it a point of reference in the Spanish..

Also known as: Mediaset Group

Primary location: Madrid Spain