BRITISH PROTOCOL ACADEMY - Key Persons


Almasa Alunni

Job Titles:
  • Associate Partner - Etiquette Coach - Dubai
"Amazing Almasa" is a global citizen, solopreneur businesswoman, with a natural talent for smoothly blend and communicating cultural differences. A seasoned PR Elite networker with an outstanding unique style, she excels in connecting the dots backward and forward. A well-recognized brand strategist and mentor, she offers bespoke advisory services supported by 4 decades of professional experience in Lifestyle and Luxury.

Anna De Bacci

Job Titles:
  • Spokesperson & Coach
Anna De Bacci represents The British Protocol Academy worldwide, she is also our spokesperson and deal with all PR engagement. An etiquette trainer with a special focus on ladies and young, a passionate advocate for young and children, she bring people together and empowering individuals to reach their true potential. She is also a Political Analyst, Philanthropist and Ambassador of Family Protection.

Bless Damba

Job Titles:
  • Coach
Bless Damba's passion for fashion and style was developed from a young age. His father always insisted he look his best when he stepped out of the house. Rocked in suits, he stood out from the crowd in Sabbath school at church. As he grew up, friends and family started asking him for advice and tips. He realised then that he was destined for

Countess Elena Felice De Bacci

Job Titles:
  • Patron & Coach
  • Patron and Etiquette Coach
Descendant of Russian Nobility from Kursk Region dated to 18th century recognition to Tzar's decree of reward missile manufacturers Family of Chistyakov, later Medical Scientists. Parents are Russian intelligence: Mother - Silver Medal Bearer of Physic and Mathematic Science, Doctor od Pediatric, singer.

Dr Xi Yu

Job Titles:
  • Supervisor
  • Chairman / Board of Director
Her confidence, skillful speech and negotiation etiquette has helped her gained affirmation and respect from the business partners and the competitors and her companies have bene-fited well from the negotiations that she led. She has been the company internal trainer and always delighted to deliver her skills, knowledge and attitude to and warmly welcomed by the audiences, colleagues and students. Dr Yu is a PhD supervisor and the Guest editor of Cambridge Scholars Publishing, UK. She is the author of a couple of articles in different journals and magazines and a well published book by the publisher in Cambridge and on the shelf of Amazon.co.uk. She is the Committee member of Sino-UK Innovation & Entrepreneurship Association. As an enthusiastic speaker, she won the First place in the Three Minute Thesis Presentation, Strathclyde Division, UK in 2016. Dr Xi Yu is an elegant lady who holds a PhD in one of the best Doctoral Training Centre in the UK in collaboration with University of Oxford. She has been working in Global 500 companies as project manager and a team leader. Dr Yu is well trained in British classic etiquette. She has over 14 years experience representing her companies attending business events and conferences.

Elenora Dedieu

Job Titles:
  • Social Media and Marketing Executive
Elenora is a French student who graduated from IESEG school of management in Paris in 2021. After finishing her Erasmus at the University of Hertfordshire she is now entering her master's in Digital Marketing & Innovation. Passionate about charity work after working at Oxfam in 2018, she took part in a charity organisation named Yes'poir in Paris.

Eric Francis Manu - Founder

Job Titles:
  • Founder
  • Principal
As a powerful and enigmatic keynote speaker, Eric effortlessly inspires and uplifts his audience, taking them on a journey to remember. Always in tune with each audience, he engages and motivates with often uncanny and intuitive insight. His unsurpassed speciality is demonstrating simple charm and elegance, whilst being renowned for his persuasive and enlightening presentational and coaching skills. Eric has spoken at major events, including The FIFA Conference in London and The UK China Trade Expo, The UK-China Youth Federation Conference, as well as at The House of Commons. He is a member of the Council of Advisors for the FIFA Ethics and Regulations Watch (FERW), working as an independent advisor to FIFA. Eric Francis Manu is a Ghanaian born/British entrepreneur, speaker, husband with two children, a professional who is a warm and truly engaging presenter to watch. Eric is fresh, friendly and professional; his work varies from being a keynote speaker to hosting various award ceremonies and events for world-renowned brands and organisations. He has spoken on international platforms including the FIFA Ethics Regulation Watch, China Britain Trade Expo, and a keynote speaker at the House of Lords and an International Award Winner. Eric graduated from the University of Cambridge studying professional coaching, an executive leadership coach on Board-level, C-Suite, Group Coaching, Inspirational speaker who has spoken across the world, and hosts live events. He holds many positions - Africa Advisor for FIFA Ethics Regulation Watch, Vice Dean for Swiss Institute of Cultural Diplomacy (SICD), School Governor and Trustee and represents other organisations as Non-Executive Director. Eric brings a philosophy that transcends into our daily life; Change yourself, change one person, change the world.

Laura Ceccherini-Windsor

Job Titles:
  • Coach
Laura Windsor is widely regarded as one of the UK's most trusted authority on etiquette and protocol. Laura trained in London under a former member of The Royal Household of Her Majesty the Queen and was educated at Downe House, the same private school as Her Royal Highness the Duchess of Cambridge.

Li Yun Xia

Job Titles:
  • Coach & Head of North America - Los Angelas
  • Head of North America & Coach - Los Angeles
Li Yun Xia becomes the latest person to join onboard of the British Protocol Academy, Head of the United States of America, (North America). Li Yun Xia has extensive experience in the business and etiquette industry. She possesses seven years of experience in the Business Development field in the Telecommunications industry.

Parveen Rani

Job Titles:
  • Associate Partner - Etiquette Coach - India
Parveen Rani is a prominent entrepreneur, educationalist and social activist in England. She geared her career towards the field of Education in 2012 having been appointed as the Director and Vice Principal of "London College of Business Sciences". Additionally, she also took on the role of Director and the Governor in several different educational institutions of UK. She believes in repaying to the society for what she has gained. To uphold this motto of her's she has been voluntarily teaching Hindi to kids of Indian diaspora since 2014 continuing to teach Hindi and narrating noble stories through online during lockdown. She has been bestowed with numerous awards and accolades including the ‘Best Women Entrepreneur ,Social activist' on the occasion of International Women's Day and India Independence Day by Government of Haryana and the Indian High Commissioner in UK as a token of appreciation for her social activities. She also has been awarded with ‘The International Human Rights Association (IHRA) Award' held at House of Commons(England Parliament), ‘Gandhi Peace Foundation Nepal', ‘OMG Inspiration Indian Certificate' and ‘International Women's Club Appreciation Certificate' for her contribution to create social awareness.

Princess Karina Bagration

Job Titles:
  • Coach
Princess Karina Bagration, PhD (also known as H.E.Princess Karina Bagration) is the Rector and Co- Founder of Swiss Institute of Cultural Diplomacy. With more than 20 years teaching and scientific experience at university level, Karina has made a name for herself in the field of humanities.