MARKETING AUTOMATION

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, systematically. A marketing automation system can communicate with your contacts using pre-programmed automated workflows, based on your recipients' actions and characteristics (behavior data). Each contact can have a personalized journey through a campaign, depending on programmable factors such as timing, interactions, demographics, or anything able to be tracked... Marketing Automation Service Helping UW-Madison departments use data to create relevant communications and engagements through a variety of media-saving time, improving effectiveness, and removing redundancy.Training, Support Best Practices for: Oracle Eloqua email campaign management In Pilot Testing: Event Campaigns (invitation and response management) Event Registration Management Additional engagement solutions to come.Understand * Connect * .

Primary location: Madison United States