MARKETING AUTOMATION - Key Persons
Monica Slater is a Marketing Automation Administrator-Creative. She works with campus departments and users to enhance their marketing practices by expanding use of marketing automation applications.
Monica brings 20 years of marketing experience-15 in higher education roles-with a recent focus on web operations, CRM, and Eloqua marketing automation. She has an extensive background in customer-facing projects and she serves as the primary point of contact for needs assessment, strategy and implementation for the marketing automation team.
Monica has a B.S. in Business Administration from the University of Dayton and an Executive Master of Marketing and Sales joint degree from SDA Bocconi in Milan; Cornell University, NY and ESADE in Barcelona.
Ryan Schwenn is a Marketing Automation Administrator in the Department of Information Technology at UW-Madison. In this position, Ryan supports and expands UW-Madison's use of marketing automation.
He brings in a variety of different skill sets which include marketing automation with ClickDimensions, database management, and an extensive background of customer and technology support roles. Ryan is looking forward to learning as much as possible and sharing this knowledge with DCS and other campus partners.
Ryan is originally from McFarland, WI, and received a BBA in Information Systems from the University of Wisconsin-Whitewater. He lives in Middleton, WI with his wife, daughter, and mini Goldendoodle.
Sue joins the marketing automation team from her previous position in the College of Agricultural & Life Sciences, Academic Affairs office, as the Assistant Scholarship Director. Earlier in her career, Sue spent 15 years in web development and design--helping marketing departments with their technology needs and training users in online systems. She has served as webmaster to a variety of companies including Wisconsin Energy Conservation Corporation, Wisconsin Sports Development Corporation, and World Book Encyclopedia during her career.
Sue is a from Madison, WI and received her BS in Cartography & Geographic Information Systems from UW-Madison.