PLAYBYPLAY

Play by Play is the plush toy center of the FAMOSA-GIOCHI PREZIOSI group. We are defined by our agility and innovative capacity. As a result of our strategic alliances we offer a balanced portfolio witholding licenses evergreen, blockbuster movies and TV hits... Play by Play started in San Antonio, Texas (U.S.A.) in the year 1990 and since the early days developed a strong strategy focused in the acquisition of important licences. The first licences purchased by the company were Harley Davidson and Coca-Cola. Since then, we have signed several agreements with important properties such as WARNER for U.S.A, EMEA and LATAM, or Pokemon during the "world-wide Pokemon fevmer" in 2000... We have a team specialised on the tendencies and we can adapt to all situations on the market and to our client's demands in a flexible manner.

Primary location: Roja Spain