BACK ROADS GRANOLA

After the devastation of Hurricane Irene, we closed our B&B and began selling our granola, in earnest, to our local Brattleboro Food Co-Op. We became their top selling granola in the first five weeks and remain so today. We hired our first employee and took the plunge into the business of granola baking full-time... In addition to selling our granolas in bulk, we had a growing number of customers asking for retail-size packages. We began hand filling and labeling 12 oz. bags of granola and added them to our product line... We were delivering to around 100 store locations and decided we were ready to approach Whole Foods Markets - and we were right! Three flavors made their debut onto the shelves at Whole Foods in Hadley, Mass.

Primary location: Brattleboro United States