CUSTOMER PERFORMANCE - Key Persons

Dr. Peter C. Honebein

Job Titles:
  • Co - Founder and Principal / Customer Performance Group
  • Co - Founder and Principal of the Customer Performance Group
Dr. Peter C. Honebein is co-founder and Principal of the Customer Performance Group. He is also an adjunct professor at the University of Nevada, Reno and Indiana University, where he teaches graduate and undergraduate classes in marketing, customer experience design, human performance technology, and instructional design. He also occasionally serves as a Research Scientist with The Academic Edge, a creator of media, education, and customer experiences for behavioral health issues. As a strategist, experience designer, researcher, and consultant, Dr. Honebein applies his vast knowledge of design, marketing, product development, and performance technology to solve novel problems related to human performance. He has created, marketed, and licensed commercial products, designed the system that tracked the cleanup of the Exxon Valdez oil spill, and consulted on the design, strategy, and launch of numerous innovations, products, and services. This included the system that sequenced the human genome and smart metering systems for utilities such as SDG&E, ComEd, NV Energy, and Duquesne Light. He is also co-author of the Smart Meter Deployment Handbook and the National Action Plan for Demand Response. As highly-skilled qualitative researcher, Dr. Honebein invented the Codesign Panel™ method of online qualitative research and is co-inventor on patent #6,326,147 - Methods, apparatus, articles of manufacture, and user interfaces for performing automated biological assay preparation and macromolecule purification. Most recently, he was a finalist in the Economist Magazine/Lumina Foundation Quantified Self Challenge for an idea about a system that motivates young professionals to develop skills that enhance their careers, which he presented at the Economist's Human Potential Forum 2013 in New York. Dr. Honebein is the author of the books Creating Do-It-Yourself Customers and Strategies for Effective Customer Education, as well as numerous articles in such multidisciplinary publications as The Electricity Journal, Metering International, Database Marketing & Customer Strategy Management, Marketing Management, Educational Technology Research & Development, Educational Technology, Performance Improvement, and Interactions. He has also presented on topics related to product design, service design, human performance, and customer experience at numerous industry conferences. He earned his Ph.D. in Instructional Systems Technology from Indiana University and B.A. in Broadcasting from Pepperdine University. He resides in Reno, NV.

Mr. Roy F. Cammarano

Job Titles:
  • Leader
  • Contributing Editor to SUCCESS
Mr. Roy F. Cammarano is internationally-recognized expert on organizational evolution and customer strategy, and is co-founder of the Customer Performance Group. He has served as president of several service organizations, including Voicecomm, Premiere Conferencing, and Enhanced Calling Services (all part of Premiere Global Services - NYSE: PGI), and as an executive officer and consultant in the publishing, leisure, retail, and consumer product industries. This included being president of three Inc. 500 companies. More recently, he has served as a consulting operating partner for a clean energy private equity firm, working to enhance the internal operations of solar, wind, and hydro portfolio companies. Mr. Cammarano is dynamic leader with a track record of success and accomplishments in all phases of business growth and development. As a senior executive, he specializes in leading high-growth, dynamic environments. He has experience in virtually all operational functions, such as creating strategic business, marketing, and action plans, designing and formalizing systems that support plans, developing and managing human assets, and directing the financial functions of the organization. Prior to his work with PGI, he was President of Maxcomm, a change-management consulting firm based in Utah, and executive vice president of American Cities Business Journals, where he led the launch of weekly business newspapers in several cities across the U.S. Mr. Cammarano has served as a contributing editor to SUCCESS magazine, was a featured speaker at Inc. magazine's business conferences, and is the author of the award winning books, Creating Do-It-Yourself Customers and Entrepreneurial Transitions. He earned his MBA at the University of Phoenix and has a BS in Education from the State University of New York (Brockport). Mr. Cammarano resides in San Diego.